Google's AdSense Soon To Have New Rival?

By: Michael Cheney

A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.

How Does Google AdSense Work?

It all works dynamically and the adverts that are displayed based on the content of the page. So if a website owner places the Google AdSense code on a page about holidays then holiday ads are delivered onto the page automatically by Google.
Everybody wins because when people click on one of the ads - the advertiser gets a visitor, Google can charge a rate for the clickthrough and the website owner who is serving the ad gets a share of this revenue.

It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.

Is The Monopoly Over?

But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.
The two search giants have been up against each in the search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.

This is all great news for smaller website owners as it means the two search goliaths will be vying to provide the best service and offering the best rates to compete for the lucractive ad space.

When Should You Accept Advertising On Your Website?

Well it's a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you'll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!

The best policy to adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to the content you provide on your website.

And remember - often times it can be better to foster relationships and trust with your visitors with one eye on the longer term view rather than hit them with ads to make a small amount of cash in the short-term.

About The Author
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/.
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Making Your Web Site Pay With Adsense

By: SteveNichols

Did you know that you could turn the tables on Google and actually use its search engine to generate money?

Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that the ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.

So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically “reads” your pages and decides on the best ads to display.

It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web. It says it knows what a page is about and can precisely match Google ads to each page.

AdSense also uses geo-targeting to serve Google ads to your pages that are specific to a user's region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada.
If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!

Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches the right ads to your page.

For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that the first words on the page are “digital cameras”, not “digital camera courses”. That away, Google shows ads for companies selling cameras, not training courses.

Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.

On the downside, the very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests.

If you want to see Google Adsense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com.

Both these pages have been carefully optimised to throw up the ads that I want.
Another word of warning, if Google can’t work out what to display it will serve up ads for charities. It will also do this for the first few minutes after putting a page live.

In two months of using Google Adsense on a few of my sites I have made a few hundred dollars. But other canny users, who have specifically targeted high value clicks by setting up portal sites with lots of traffic have made thousands upon thousands of dollars!

For more information see https://www.google.com/adsense/.
FAQs
Q. So with Google Adsense can I really make any web site generate money?
A. Possibly. If you have a high traffic site with a particular theme you should be able to make it pay its way. The trick is in getting the traffic in the first place.

Q. What type of sites work well?
A. Niché sites really. It is still fairly easy to get high search engine listings for way-out or niché search terms. Getting a high rating for the word “vacations” is near impossible nowadays if starting from scratch, but something like “Anguilla beach hotels” just might be possible.

Q. Anguilla beach hotels – you’re kidding me?
A. No, actually. http://www.anguilla-beaches.com/ is one of the most visited sites on the net and has generated a lot of income for its owner with Google Adsense and other techniques. Oh, by the way, Nori Evoy, a 14 year-old teenager, runs the site, although she did have a little help from her dad Ken, a well-known internet marketer and the creator of the excellent SiteBuildit – see http://buildit.sitesell.com/newsdata.html

Q. So how hard is it to put ads on my site?
A. If you can handle a little bit of HTML coding you shouldn’t have a problem. You can colour coordinate the ads to suit your pages too.

Q. Can I change the way the ads look?
A. You can choose from multiple ad layouts, designed to suit a wide variety of page designs.

Q. How will I know what pages produce the most revenue?
A. You can code each page differently so that you can tell which “channels” are producing what revenue.

Q. How do I get paid?
A. Google will send you a cheque approximately 30 days after the end of each calendar month if your earned balance is US $100 or more.

Q. Great! How do I start?
A. Get over to https://www.google.com/adsense/ and see if your site is eligible. Once signed up it is a simple task to add the necessary code to each page.


About The Author
Steve Nichols runs InfoTech Communications. InfoTech specialises in online communications and has acted as consultant and trainer for many blue-chip companies including Aviva, AWG, BT, Shell, Standard Life, HBOS, BNFL, AstraZeneca, Diageo, Accenture and Australia New Zealand Bank.
steve@infotechcomms.co.uk
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Optimize Site Navigation For Higher Adsense Earnings

By: Bas de Baar

A lot of webmasters that use Adsense as a source of income, are going after the so called high paying keywords. There are methods to determine this, you can even buy lists that hand them over to you. However, after they have put up there “high paying” pages there is no sound of the expected cash.

Having those pages is one thing... Driving visitors towards them, is another. The easiest, and most obvious way to funnel people to your high paying keyword pages, is by optimizing your site navigation for this purpose.

When people visit your website, they don’t always view just one page. They also get from their entry page to another page that they might find interesting. They find this page by links that are provided to them on their page of entry. How you help people to get around on your site is what is meant by “Site Navigation”.

A typical website has a menu on each page; a menu that gets them from one section to another on your site. What decides them to click on a link to another section is the words used to indicate the link. “Free Resources” or “Download ebooks” might get their attention.

In respect to your Adsense earnings, you should track your site navigation to drive people to your high paying pages. I have some pages that get a lot of traffic from search engines, but the earnings on these pages are very low. So I use some clever navigation on these pages to lure people to some higher earning pages. By using this technique you can turn some cheap clicks into dollars.
How to start the testing?

First of all, you must have something to track, something to compare. Second, you must select some high earning pages you want to funnel your traffic to.
To get the fastest results, you should select some of your highly visited pages.
Then you have to think about what might convince people on a particular page to move to a high earning page. Try to find some description that would get their attention. Next step is to think about a suited location to place the link on the webpage.

Within the article itself, on the bottom as recommended resources, just above the main menu... Get creative and, especially, look around at other site to see how they do it (e.g. Hot Pages list, or Most read articles are very common).
You don’t have to stick with plain text links. You can also use some graphic to get peoples attention. Look around, and get ideas.

As with the testing of Adsense ads, try different texts on different pages, so you can get a feeling of what works and what not. Mix and match, put links on top, put them on the bottom.

And after that, it’s just testing, tracking, testing and tracking again.

About The Author
Article by Bas de Baar, author of the free e-book "Analyzing Adsense For Niche Websites". To learn how you can increase oonline profits by testing and analyzing, go to: http://www.AffiliatePotion.com