How to Select Keywords for Search Engine Optimization

By: Evelyn Lim
Approximate Word Count: 291

Selecting the correct keywords can make or break your website. Potential customers search the web for desired sites, and if your website doesn't have the keywords they're looking for, they'll miss you.

Determining keywords is an art; it's best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer's place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called keyword optimization, or choosing the most searched keywords related to your content.

Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors' sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.

There are several sites designed to assist you in keyword optimization. Here are a few of the free ones:-

The Overture Keyword Tool (http://www.inventory.overture.com ) lists searches related to the keyword you provide. This took is great for expanding your list.

Wordtracker (http://www.wordtracker.com) helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.

The Keyword Tumbler (http://www.keywordtumbler.com) takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.

A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer's viewpoint and then sit back and watch the traffic roll in!

This article was posted at iReprint.info on 2005-12-15. Webmasters and publishers are free to reprint this article as long as the resource box and all the links remain intact.

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About the Author
Evelyn Lim is a publisher of the popular newsletter "Mapping You to Success" aimed at the aspiring home based internet business owner. She also hopes to educate her readers on acquiring multiple sources of online income. Please visit her site at http://www.e-BizMap.com for more information.

7 Steps of Mega Adsense Earners

By: Andrew Daum
Approximate Word Count: 765

The Google Adsense program is like finding money in the street. Kids in high school are making thousands of dollars a month with Adsense... Housewives, retiree's, Mom and Pop's who've never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.

Then you have the "Super AdSense" earners. We have all heard of them... the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.

Do not be mistaken though... these people are not building like your Mom and Pop's do. They have systems in place that create sites for them... people who build sites for them... they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.

While most people cannot emulate everything these Super AdSense earners do... many of them you can.

Here are 7 Required Steps you can implement today to copy their success.

1) Starting today... treat your AdSense business like it is a REAL business and track what you do.
Begin tracking what you are doing that works... as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems... most people do not know the reason(s) to their success or failure.

2) Utilize the latest tools and software available.
The Super AdSense earners are not any smarter than your average person. I know many people think they are... but for the most part, they are regular non techie people.

They are smarter in one respect though... they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.

3) Quit chasing the Mega Dollar keywords.
You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then... but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Choose broad niches and break it down.
Choose a broad subject as your main theme (lets use computers for an example). From there... break it down into as many sub niches as possible.

Using Computers as the example... you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme... choose another main theme and repeat the process.

5) KISS
Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends... the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple... dump the scrolling banners, dancing chickens and colored scroll bars... they are distractions.

6) What is the purpose of your web site?
Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale... links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products... let it do that.

Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that "Tell"... not "Sell."

7) Be consistent.
This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.

Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured... you will reap the harvest. The more seeds you plant... the larger the harvest.

To sum it up... utilize the tools available to automate as much of the process of building sites - doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building... treat it like the business it is and you will reap the rewards of your harvest.

This article was posted at iReprint.info on 2005-12-15. Webmasters and publishers are free to reprint this article as long as the resource box and all the links remain intact.


About the Author
Andrew Daum is the Publisher of the New Traffic Tools Newsletter. You can subscribe by visiting his web site at http://www.newtraffictools.com and receive updates when the latest to be released traffic building software is available.

The Emerging New Retail Formats

In Malaysia, retail industry shows a rapid growth especially in contributing income for our economics trend. Thus, retail industry will be more develop by apply it to the latest savvy-technology besides it can enhance our income moreover to the organization who involved directly to retails. Nowadays, retail business has been changed with the emerging of new retail format which match to the technology such as e-tailing – using internet application.

Most of us often describe retailing as a retail store or mini market while definitely the retail itself define widely because of the activity which include all types of goods or services. Normally, retailing begins with small business and slowly transform to corporate business or big business. It offers a variety of things such as clothes, foods, accessories, services and so on.

Retailing plays as important elements in distribution system which distributes the goods or services among supplier or customer. Despite of retailing, consumer unable to benefits their goods or services, while the supplier will facing some problems to market the goods or services. However, in supply chain management the supplier could become a retailer to the customer if they do not have a supplier and retailer to market their goods and services.

Retailing system supplies vary of goods and services to satisfy their customer. It is all about desire and needs in social life. While customers need the utility in their life, they have to deal with the retailers because sometimes they do know what the customers needs. There are large numbers of retailers in Malaysia which we can see too many retail store with a various size. According to Euro monitor International, retailing sector has been contribute more than 13 percent of Gross Net Profit (GNP), employs to 730,000 people in 2003.

Although Malaysia is still dominated by small traditional convenience and neighborhood stores, the solid economic growth has encouraged local and international retailers to introduce Western-style convenience store, supermarkets, department stores, hypermarkets and warehouse clubs such as Tesco and Giant. In order to stay competitively in the retail markets, all the retailers have no choice by altering their formats with a retailing trend. The retailing sector in Malaysia continues to evolve in economics challenges in order to survive in retails competitive environments.