Google's AdSense Soon To Have New Rival?

By: Michael Cheney

A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.

How Does Google AdSense Work?

It all works dynamically and the adverts that are displayed based on the content of the page. So if a website owner places the Google AdSense code on a page about holidays then holiday ads are delivered onto the page automatically by Google.
Everybody wins because when people click on one of the ads - the advertiser gets a visitor, Google can charge a rate for the clickthrough and the website owner who is serving the ad gets a share of this revenue.

It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.

Is The Monopoly Over?

But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.
The two search giants have been up against each in the search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.

This is all great news for smaller website owners as it means the two search goliaths will be vying to provide the best service and offering the best rates to compete for the lucractive ad space.

When Should You Accept Advertising On Your Website?

Well it's a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you'll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!

The best policy to adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to the content you provide on your website.

And remember - often times it can be better to foster relationships and trust with your visitors with one eye on the longer term view rather than hit them with ads to make a small amount of cash in the short-term.

About The Author
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/.
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Making Your Web Site Pay With Adsense

By: SteveNichols

Did you know that you could turn the tables on Google and actually use its search engine to generate money?

Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that the ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.

So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically “reads” your pages and decides on the best ads to display.

It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web. It says it knows what a page is about and can precisely match Google ads to each page.

AdSense also uses geo-targeting to serve Google ads to your pages that are specific to a user's region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada.
If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!

Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches the right ads to your page.

For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that the first words on the page are “digital cameras”, not “digital camera courses”. That away, Google shows ads for companies selling cameras, not training courses.

Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.

On the downside, the very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests.

If you want to see Google Adsense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com.

Both these pages have been carefully optimised to throw up the ads that I want.
Another word of warning, if Google can’t work out what to display it will serve up ads for charities. It will also do this for the first few minutes after putting a page live.

In two months of using Google Adsense on a few of my sites I have made a few hundred dollars. But other canny users, who have specifically targeted high value clicks by setting up portal sites with lots of traffic have made thousands upon thousands of dollars!

For more information see https://www.google.com/adsense/.
FAQs
Q. So with Google Adsense can I really make any web site generate money?
A. Possibly. If you have a high traffic site with a particular theme you should be able to make it pay its way. The trick is in getting the traffic in the first place.

Q. What type of sites work well?
A. Niché sites really. It is still fairly easy to get high search engine listings for way-out or niché search terms. Getting a high rating for the word “vacations” is near impossible nowadays if starting from scratch, but something like “Anguilla beach hotels” just might be possible.

Q. Anguilla beach hotels – you’re kidding me?
A. No, actually. http://www.anguilla-beaches.com/ is one of the most visited sites on the net and has generated a lot of income for its owner with Google Adsense and other techniques. Oh, by the way, Nori Evoy, a 14 year-old teenager, runs the site, although she did have a little help from her dad Ken, a well-known internet marketer and the creator of the excellent SiteBuildit – see http://buildit.sitesell.com/newsdata.html

Q. So how hard is it to put ads on my site?
A. If you can handle a little bit of HTML coding you shouldn’t have a problem. You can colour coordinate the ads to suit your pages too.

Q. Can I change the way the ads look?
A. You can choose from multiple ad layouts, designed to suit a wide variety of page designs.

Q. How will I know what pages produce the most revenue?
A. You can code each page differently so that you can tell which “channels” are producing what revenue.

Q. How do I get paid?
A. Google will send you a cheque approximately 30 days after the end of each calendar month if your earned balance is US $100 or more.

Q. Great! How do I start?
A. Get over to https://www.google.com/adsense/ and see if your site is eligible. Once signed up it is a simple task to add the necessary code to each page.


About The Author
Steve Nichols runs InfoTech Communications. InfoTech specialises in online communications and has acted as consultant and trainer for many blue-chip companies including Aviva, AWG, BT, Shell, Standard Life, HBOS, BNFL, AstraZeneca, Diageo, Accenture and Australia New Zealand Bank.
steve@infotechcomms.co.uk
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Optimize Site Navigation For Higher Adsense Earnings

By: Bas de Baar

A lot of webmasters that use Adsense as a source of income, are going after the so called high paying keywords. There are methods to determine this, you can even buy lists that hand them over to you. However, after they have put up there “high paying” pages there is no sound of the expected cash.

Having those pages is one thing... Driving visitors towards them, is another. The easiest, and most obvious way to funnel people to your high paying keyword pages, is by optimizing your site navigation for this purpose.

When people visit your website, they don’t always view just one page. They also get from their entry page to another page that they might find interesting. They find this page by links that are provided to them on their page of entry. How you help people to get around on your site is what is meant by “Site Navigation”.

A typical website has a menu on each page; a menu that gets them from one section to another on your site. What decides them to click on a link to another section is the words used to indicate the link. “Free Resources” or “Download ebooks” might get their attention.

In respect to your Adsense earnings, you should track your site navigation to drive people to your high paying pages. I have some pages that get a lot of traffic from search engines, but the earnings on these pages are very low. So I use some clever navigation on these pages to lure people to some higher earning pages. By using this technique you can turn some cheap clicks into dollars.
How to start the testing?

First of all, you must have something to track, something to compare. Second, you must select some high earning pages you want to funnel your traffic to.
To get the fastest results, you should select some of your highly visited pages.
Then you have to think about what might convince people on a particular page to move to a high earning page. Try to find some description that would get their attention. Next step is to think about a suited location to place the link on the webpage.

Within the article itself, on the bottom as recommended resources, just above the main menu... Get creative and, especially, look around at other site to see how they do it (e.g. Hot Pages list, or Most read articles are very common).
You don’t have to stick with plain text links. You can also use some graphic to get peoples attention. Look around, and get ideas.

As with the testing of Adsense ads, try different texts on different pages, so you can get a feeling of what works and what not. Mix and match, put links on top, put them on the bottom.

And after that, it’s just testing, tracking, testing and tracking again.

About The Author
Article by Bas de Baar, author of the free e-book "Analyzing Adsense For Niche Websites". To learn how you can increase oonline profits by testing and analyzing, go to: http://www.AffiliatePotion.com

Making Google Adsense Work For You

By: Erol Alici

If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.
These ads are called "Adsense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.
Whenever someone visits your website Google displays these ads which are very targeted to your websites content. This is what its all about, since people come to your website with a specific interest Google will display ads reflecting that topic.
That means that any ad that is displayed fits the interest of the person viewing it. Since Google pays you for each click through this can be very lucrative if done right. Here are just a couple of examples on how you can get the most from Adsense.
Focussing on one specific topic helps increase your click throughs because the ads Google displays will be extremely targeted to the topic the person is allready viewing.
For example you could make a website purely on growing flowers. People who visit your website are already interested in gardening and Google will likewise display ads on that topic.
A great tool to check wich keywords might be shown by Google on your website is http://www.about-adsense.com/adsense-web-tool.html
The more targeted Google's ads are the more click throughs you will get and the more you will earn.
Search for the keywords that have the highest bids and optimize your website to them.
When you setup an account at http://www.adwords.com you can use Googles keyword tool to view wich keywords pull the most visitors and how much the advertisers are paying for each click. Some keywords are as much as $100 a click, think of what you earn when you optimize your website to them.
Next you optimize your sites content to these keywords, you can do this by either creating content yourself or by using other peoples content like for example articles from third parties wich you can find at for example http://www.ezinearticles.com.
Remember its all about targeted content, the more targeted your content is the more target Google's ads will be and the more clicks you will generate.
Have fun!
Erol Alici
Copyright 2005 Erol Alici
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About The Author
Erol Alici publishes "Home Based Business Success" an informative newsletter dedicated to supporting people build their online business. If you`re looking for the best opportunities, the latest tips and helpful support from an honest friend in the business then grab your F-R-E-E subscription today at: http://www.homebasedbusinesssuccess.com or send a blank email to mailto:newsletter-79@norabots.com you'll be glad you did!
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18

What to do When AdSense(TM) Serves the Wrong Ads

By: Dave Lavinsky

The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.

To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.

However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.

One explanation may be that the CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.

Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served.

About The Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com

5 Ways How You Can Boost Your Google AdSense Earnings

By: Mohd Fairuz

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.

Here are the tips:
1. I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.

2. I create custom palette for my ads. I choose white as the color for the border and background. This is because, all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.

3. Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don't hide my AdSense ads anymore!

4. I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.

5. I automate the insertion of AdSense code into my webpages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server. Next, call the code on other pages using a one line SSI code like this:
This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.

Here's a tool I use to generate thousands of pages on my website within seconds: http://www.adsense-insider-secrets.com/page-generator.htm
Try these tips today, and I guarantee your AdSense earnings will improve. For more tips, you can visit my site at: http://www.adsense-insider-secrets.com

About The Author
Mohd Fairuz maintains a website called AdSense Insider Secrets. On his site, he shares with his visitors free tips, secrets & strategies how he managed to boost his Google AdSense earnings by 700%. Go to his website, and get the tips, free of charge at: http://www.adsense-insider-secrets.com
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Relevant Ads Increase Adsense Profits

By: Bas de Baar

If you’ve started using Adsense as a way to increase advertising income, but the numbers just aren’t adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google’s Adsense aren’t relevant to your website, visitors won’t click on them. And, no click-y, no money. It’s that simple. And it’s a simple situation to fix.

One way to know if the ads are working is to monitor the click-through-rate (CTR) on a page. If it’s low, it’s usually an indication that once a visitor arrived at your page using a certain keyword, that visitor did not find any ads relevant to that keyword. And unfortunately for you, the visitor found no reason to click on the ads.
How do I know this? It happened on my website. On one of my sites, I had a page dedicated to PHP programming (a programming language). The page had a low CTR. Upon further examination of the page, I noticed that not one of the ads was related to programming or even to technology.

What I did notice was that the ads were related to guitars. Guitars? I thought to myself, “What relevance do guitars have to PHP programming?” And I imagined visitors to my site wondered this as well.

After studying the ads, I noticed that one word seemed to keep jumping out at me. The word was “strings” as in guitar strings. Well strings are used in programming too, but Google was not able to make this distinction which is why it was generating guitar ads!

The solution to this problem was simple. I removed from my webpage the words “string” and “strings” (or I just used another word in place of string or strings). After Google found this page again and updated its view of it, the guitar ads were replaced with relevant ads. And best of all? CTR on this page immediately increased and so did my advertising income!

If you have a page with a low CTR, you may need to tweak your text so Adsense generates ads that are more relevant to the page. When making these types of changes to your webpages, use the same ideas you use for search engine optimization. Why?
Because Google uses the same logic to determine the appropriate Adsense ads to display on your page as it does to determine if your article should rank high for “blue widgets.”

Some areas on your page that might need a bit of text tweaking include:
• The title of the page
• The H1-tags used in the page
• The number of occurrences of the keywords in the text of the article
• Changing the filename (this can be very effective, but only do this for new pages that are not yet in the search engines or you risk losing traffic)

One word of advice: Don’t forget that your keywords determine your search engine rankings so take small steps when changing keywords.
And remember, the only ads that will bring you the extra Adsense income you’re looking for are relevant ads!

About The Author
Bas de Baar is the author of the e-book "Analyzing Adsense For Niche Websites." To learn how you can increase online profits by testing and analyzing what will work for YOU, go to: http://www.AffiliatePotion.com.
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26

6 Steps To Adsense Domination

By: Keith Baxter

When you make your living online, you realize the need for multiple streams of income.

One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s Adsense program.

I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from Adsense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.

Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy Adsense profits within three months.

Are you ready? It’s now time to pay attention.

Step 1 – Preparation.
The key to making money with Adsense is all about numbers. BIG numbers!
Sure, there are a few people making serious money with less than ten sites, but these are the exception.

Your goal will be twenty-four sites in three months. That’s just TWO sites per week!
In order to accomplish this, I recommend one of the many available page generation tools available today.

Step 2 – Determine Your Markets.
In order to maximize Adsense income with only twenty-four sites, you must know which markets are paying well.

To break this down even further, you need to know which keywords within those markets are paying the most.

Step 3 – Register you domains.

Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.
Step 4 – Create your site.

Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for Adsense.

1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)

Step 5 – Verify and track your site

Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.

Make sure you track your Adsense format, position, and traffic with a tracking system specifically designed for Adsense. Once you know your stats, you can adjust for maximum clickthroughs and higher revenues.

Step 6 – Get your site listed in the search engines.

This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.

While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with Adsense.

Copyright 2005 Keith Baxter

About The Author
This article has been authored by Keith Baxter, the founder of http://www.topkeywordlists.com.
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The Adsense Factor

By: F. Terrence (Terry) Markle

Google describes AdSense as “a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site’s content pages and earn money.” The AdSense ads displayed by Google on your site are matched to Google’s interpretation of the content theme of your site. In this manner, the AdSense ads will be of interest to your site visitors looking for the unique content your site offers to them.

AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.

AdWords is the Source of AdSense Income

AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.
Google describes AdWords as “a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget.” These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.

In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.

There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.

AdWords Ranking
Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.

Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.

AdSense Program

You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google’s name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.

Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.

Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.

You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.
The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.

Contextual Advertising

Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.

Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.For example, if Google determines that the theme of a specific web site is about “fishing” then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.

Monetize Your Content Rich Website

Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.

You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It’s a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.

Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.

It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.

AdSense Factor

The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:
• A website with multiple web pages with a central content theme that draws significant targeted traffic.
• Relevant ads with high click values that are relevant to the theme on each web page.
• A high click through rate by your website visitors.

Website Central Theme

Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the “wants and needs” of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.

As an example, assume your central keyword theme is “fishing.” Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.

Keyword Page Content

Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.

As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that “more” is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.
If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.
When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use "h1" through "h5" tags where appropriate to add attention and make all keywords bold "b" text in your articles.

Conclusion

You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:
• First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.
• Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.
• Third - apply and get accepted into the Google AdSense program.
• Fourth - install the AdSense ads box on each content web page with a defined keyword theme.
• Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.
• Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.
Keep the “AdSense Factor” in mind when developing your web pages and your visitors will have a high interest in your content. This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.

About The Author

Copyright (C) 2005 – Terry Markle is the owner of QuikSystems – A website dedicated to strategies and methods to increase high-quality and targeted visitor website traffic. He has written and published many articles on this topic.
Get his latest FREE documents with 100% master resale rights:
"The AdSense Report" at:
http://www.QuikSystems.com/report/adsense.htm
"The Niche Report" at:
http://www.QuikSystems.com/report/niche.htm
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