10 Ezine Advertising Strategies For Starters

Copyright 2005 Diane Hughes

If you're like most ezine advertisers you wish to generate
FAST Sales by sending your message in front of thousands
ezine subscribers.

Some spend hundreds in ezine advertising hoping to generate
a BIG profit... but it ends up costing them more than they
earn.

Yes, ezine advertising works, but if you really want to WIN
the ezine advertising GAME you must take in consideration
the strategies below:

1. What do you plan to advertise?

e.g. an affiliate product, your own product, a course by
e-mail, an ebook, etc.

You must know exactly what you want to promote in other
ezines before advertising in them; ask yourself these
questions:

Is the product related to your target audience?
Is the product valuable?
Does the seller offer a money-back guarantee?
Does the Web Site make you want to purchase the product
yourself?
Does the Web Sales Letter convert into Sales?

2. Who is your target audience?

The product you plan to promote in other ezines must be
related to a certain niche (target audience) so don't make
the mistake to think that everyone needs or wants what you
promote.

e.g. if your product is related to dog lovers, don't
advertise in ezines related to cat lovers because you won't
make any sales.

3. Where to find the 'BEST' ezine to advertise in?

The 'BEST' ezine to promote a product in is the one
targeted to your audience.

The more specific your target audience and the ezine TOPIC,
the more sales you could receive.

Also, the 'BEST' ezine to advertise in is the one where the
publisher has already built TRUST with his/her subscribers
and they purchase regularly from their recommendations.

Ezine Advertising List
http://www.probiztrack.com/go/p.cgi/ezines

4. What's your BUDGET?

If you only afford $300 to spend on ezine advertising, you
don't want to spend it all on one ezine. Try to invest your
money wisely, step-by-step.

Have you seen a publisher claiming their ezine has 90,000+
subscribers and they sell advertising for $25 - $50 or so?

If these offers sound too good to be true, maybe it is!

5. How many subscribers does the ezine have?

Numbers don't count, the quality of the ezine CONTENT
itself is what makes the difference; if a publisher sends
too many ads to their subscribers, I suppose you imagine
there are not too happy seeing all those ads.

The more CONTENT and less advertising an ezine has, the
better RESULTS you could receive from your advertising.

6. Who wrote your Ad Copy?

You know exactly the 'BEST' ezine to advertise in, how much
you want to spend on advertising, but your ad copy is weak
... try to improve it yourself or ask a copywriter to
rewrite it.

How to make your Ad Copy bring in GREAT results?

- write an eye-catching headline or no one will read your
WHOLE ad copy;

- use powerful / action words in your headline & ad copy
like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN',
'BOOST', 'CREATE', etc.

- write your ad copy to promote a FREE offer like a FREE
course by e-mail, a FREE ebook or a FREE sample of a
product.

7. Don't want to track your Ad?

Why not? How will you know that the ezine you advertised in
is profitable or not?

Most advertisers don't track their ads. Just look in other
ezines and you'll see their regular Web Site link, no
tracking URL available.

A tracking URL will show you how many clicks your ad
receives and how many sales it makes from those clicks.

http://www.probiztrack.com

8. Don't want to use autoresponders in your Ad Copy?

Autoresponders are one of the SMARTEST internet marketing
tools simply because they allow you to follow-up with your
leads and send out more promotional offers automatically.
You only write your messages once and then put them on the
autoresponder sequences to be delivered at pre-determined
intervals like 1, 2 or more days. You can even use
autoresponders to build your own mailing lists of leads and
customers.

Instead of sending prospects to your main Web Site page,
direct them to a Web Page where they can GET a FREE course
by e-mail. Use this course to educate them and build a
relationship with them, gain their trust.

9. Want to play with 'SPAM'?

Don't do it if you are SMART. Search on your favorite
search engine for "spam laws + email marketing" and you'll
get a picture of what 'SPAM' is and how you can protect
yourself!

Make sure you read about the CAN-Spam law if you want to
know how to legally send commercial emails.

Also, don't forget about the FTC laws on e-mail marketing!

10. What ads are 'BEST'?

If you want to sell something directly from your ad, try
Solo Mailings (one e-mail sent to all subscribers with no
other ads in competition!)

If you want to TEST your ad or want to promote a FREE
offer, try Classified, Top Sponsor or Bottom Ads.

They are much cheaper than Solos and could bring 'POOR'
results.

If you invest in Solo Ads, make sure your ad copy is short
and to the point, don't bore your prospect with long ad
copy.


Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane