Building your online presence is essential for most, if not all businesses, and local SEO positioning must not be overlooked as it is likely to be more appropriate for some businesses than a global-focused online marketing campaign. There are 5 tips on building your online presence that should be remembered when setting out.
When positioning your business online it is important to understand the difference between general and local search engine optimization. General SEO will look at the position of certain keywords on the main search engines, while a local SEO will focus on keywords attuned to specific localities. The purpose of local SEO positioning is to increase online visibility within the local areas served by your business. This focused approach will be more beneficial to a company that is only able to provide services within a certain radius of their physical location. This often takes less time to show results than a more global approach as there is less competition; although, this can also mean less traffic.
The first step to positioning your business is to carry out a competitive market analysis. Review your competitors' sites by searching using the common keywords or phrases a potential customer would use to find your site. Examine the listings on the first page of results and see what title and descriptions were used. Take note of what words or phrases were used and their frequency which affect their local SEO positioning and build from this.
How you build your pages on your site will play a large part on building your online presence. Use good, detailed descriptions of your products and services and include several instances of at least three of the keywords and phrases that you have decided to use. Title each page appropriately and enter a description which must include similar keywords as those in your title and the content of your page to achieve the best possible search ranking. Remember these keywords are crucial for your local SEO positioning.
Writing related articles for your own website or forums and discussion boards are popular methods to build your online presence. Posting to a blog that you have linked back to your site is growing in popularity as well. This is key to improving your local SEO positioning and often when you submit articles to free submission sites, other webmasters seeking quality content will copy your article and use it in their web pages. The webmasters will include your author by-lines and a link back to your own site. The more sites that link to you, the better your listings will be among the search engines and the better your online presence becomes.
Submitting your site to major search engines on a regular basis is another way to expand your online footprint. Also, updating your site on a regular basis with new articles for your blog, and re-evaluating your keywords and descriptions will increase your local SEO positioning and your online presence.
When positioning your business online it is important to understand the difference between general and local search engine optimization. General SEO will look at the position of certain keywords on the main search engines, while a local SEO will focus on keywords attuned to specific localities. The purpose of local SEO positioning is to increase online visibility within the local areas served by your business. This focused approach will be more beneficial to a company that is only able to provide services within a certain radius of their physical location. This often takes less time to show results than a more global approach as there is less competition; although, this can also mean less traffic.
The first step to positioning your business is to carry out a competitive market analysis. Review your competitors' sites by searching using the common keywords or phrases a potential customer would use to find your site. Examine the listings on the first page of results and see what title and descriptions were used. Take note of what words or phrases were used and their frequency which affect their local SEO positioning and build from this.
How you build your pages on your site will play a large part on building your online presence. Use good, detailed descriptions of your products and services and include several instances of at least three of the keywords and phrases that you have decided to use. Title each page appropriately and enter a description which must include similar keywords as those in your title and the content of your page to achieve the best possible search ranking. Remember these keywords are crucial for your local SEO positioning.
Writing related articles for your own website or forums and discussion boards are popular methods to build your online presence. Posting to a blog that you have linked back to your site is growing in popularity as well. This is key to improving your local SEO positioning and often when you submit articles to free submission sites, other webmasters seeking quality content will copy your article and use it in their web pages. The webmasters will include your author by-lines and a link back to your own site. The more sites that link to you, the better your listings will be among the search engines and the better your online presence becomes.
Submitting your site to major search engines on a regular basis is another way to expand your online footprint. Also, updating your site on a regular basis with new articles for your blog, and re-evaluating your keywords and descriptions will increase your local SEO positioning and your online presence.
And now I'd like to break down the internet search engine optimization process a little further.
Josh Taylor is the President of http://www.incisionmarketing.com and partners with small business owners to increase their profits by strengthening their online presence.
Josh Taylor is the President of http://www.incisionmarketing.com and partners with small business owners to increase their profits by strengthening their online presence.
Article Source: http://EzineArticles.com/?expert=Joshua_B_Taylor
1.jpg)
0 comments:
Post a Comment