YouTube Marketing Strategies - For Video Marketing Newbies

Tuesday, August 17, 2010

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If you're after YouTube marketing strategies you've come to the right place.  Here are some tips on marketing on YouTube to help you get started.

YouTube is one of the most popular sites on the Internet, and one of the most searched sites.  Leveraging the popularity of YouTube to promote your affiliate marketing sites, can bring you added traffic, and higher search engine rankings.

When people are trying to learn about products, many times they will visit YouTube to see if someone has a video showing, demonstrating, and discussing the product.  The power of a video demonstrating and discussing a product has more impact than the simple written text about the product.  You will also see the same thing in "How To" topics.  If you can watch someone perform a task, compared to reading about how they did it, you can often learn much quicker. 

When you search for information on Google, you will notice that quite often relevant YouTube videos show up near the top of the Google listings.  We would all love to have our content listed high on Google, to drive more traffic to our offers.  Using YouTube videos gives you a greater opportunity to reach the front page of Google.

By creating great product review, and product "how to" videos on YouTube, you can leverage this power, creating additional traffic flowing into your sales sites.  Making consistent money in affiliate marketing requires you create a consistent flow of readers and viewers into your sales sites.  YouTube is a great way to increase and maintain that traffic.

When I create a video to promote one of my affiliate sites, I place a link to my site as the first item in the description of my video.  You can not create a link with anchor text, so it does not have as much impact as a keyword focused link, but is still relevant.   Also, I place a mention of my website address at both the beginning and ending of my video, as an overlay on the video. 

You need to make sure you include your important keyword phrases in both the description of your video, and also in the tags for the video.  The tags and description will aid in people finding your video, and also in ranking for Google results.

On some of my affiliate marketing sites, YouTube videos have represented almost 50% of my daily traffic, with a mix between clicks from the description and with people typing in my website address.  Many times it has been the difference between one of my affiliate sites not making money, and becoming a profitable part of my affiliate money making business.

When I have created a good review video of a product to use on YouTube, I will also embed the video into my affiliate sales site.  This gives my other readers the opportunity to both read my product review, and also to watch the video.  Having videos on my affiliate marketing sites, often increases the sales conversion, increasing my profits.

Creating YouTube videos as part of your affiliate marketing strategy, can give you the added boost to make higher profits, changing a low producing site, into a good money maker.  These YouTube marketing strategies will help you get started taking advantage of the millions of videos being watched on YouTube.

Next, get the latest affiliate marketing tricks and tips that you can implement in only a few minutes a day at http://www.60minuteaffiliate.com.

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