How can you get your small business neighbors to expand your business?
If you look at a radius around your brick and mortar business, there are probably hundreds of small businesses of different sizes, and very few are in direct competition with you. What if you could put 90% of them to work helping you grow your business. And what if you could do it for peanuts, chump change, a few bucks? Would you do it if you knew it would result in an increase of your business by 20% in the next 30 days? What is it?
What have you done for your neighbor lately?
Stroll through the strip center down the street and you'll see a lot of small business people with their arms on the counter of their business, as though gravity didn't exist and they are literally holding down that counter. Do you think they have a minute to talk to you? Sure they do. American small business people are warm and friendly and open to ideas. I know, I have recently visited over 100 small businesses.
When I walk in the door, I smile, and I say, "Hi, I would like to ask a favor." This makes them a little nervous. It wakes them up. If they seem a little too defensive I say, "I'm not selling anything," and they relax a bit. Next I say, "My son has an iPhone, iPod, and iPad repair shop near here, and I'm just helping to get it going. We have a simple referral system - we will pay you $10 for every person you send us, who ends up doing at least a $45 repair".
Now I have their attention.
I go on, "Here's how we keep track of it. We code our cards." (and I show them the cards, which have a white square where we hand write with a marker a code like 15B). "We link your name with the code in our computer. If a card comes in the shop with 15B on it, we know it's you, and we put $10 cash in an envelop with your name on it." We call you to let you know it's there, and you can pick it up when you like."
How many businesses in your area have YOUR cards on their counter?
I buy clear plastic card holders at Staples for $1.29 each. We make up "kits" with about 40 marked cards in zip lock bags. We also mark and include a magnetic card so they can stick some place. In the bag is a small letter with the rules of the referral system on it, so they know what we have agreed to, in writing.
As soon as they agree to join, I ask for their business card, write their name on it, and the code from that kit (in this example it would be 15B) and I have everything I need to enter in the Excel file we use to track the system.The last thing I do is take the cards out of the bag, put them in a holder, and I place them on their counter. This works like a charm, well over 90% of the time. Stop and think about this. We place our business cards on other businesses counters, in a holder, all day long.
Does it really work? YES!!!
I have been marketing to build small businesses of my own (and now my children) for over 30 years, and I can tell you nothing works very well without massive action. You can't expect to place your cards in 10 businesses and to get a 20% bounce in 30 days. However, if you put your card on 200 counters in the next 30 days, you probably will. You can easily get your cards on 25 counters a day, so we're only talking about 8 days of walking around strip centers in a radius out from your shop or store or office, using a variation of the above script.
What about your customers?
Customers love to refer you if they love you. You may worry about offending them with the offer of money. We sign nearly every customer up, and pay them when they refer. Some say, I'll refer you, don't pay me. We tell them we have to pay them or we can't handle the system, and we suggest they give the money away to someone who can use it.
Does it matter what business you're in?
Yes. The Apple device repair business is profitable, but it can't afford to pay more than $10. If you're writing insurance, you can probably afford a lot more. The same with cars, wedding dresses, and you name it. The higher the "thank you" money, the better it will work, and the more they'll stick with it, calling you for more cards. If you decide to do this, jump in with both feet and don't look back.
What should you do next?
We'll gladly answer any question you have about the above referral system or about any Apple device. It is our pleasure to answer it for you, for free and without any obligation of any kind. We have done thousands of repairs to iPhones, iPads, and iPods. We are a family run business with two locations in Southern California. You can contact Kort or Scott Linden at http://www.iTechRepairPlus.com.
Thanks for reading this - Scott R. Linden
P.S.
If you have an iPhone, iPod, or iPad which needs repair we offer 3 services:
A. We offer Valet service if you are within 15 miles of 91740 (Glendora, CA). We'll come get it and bring it back fixed, the next day.
B. We have a mail-in service that is really fast if you are in California.
C. Come and see us at the shop at 631 East Arrow Highway, Glendora, CA 91740. You don't need an appointment and we can complete most repairs in an hour or less. You can check us out on yelp by entering "iPhone repair plus."
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